This workshop will provide learners with a modular approach to develop the go-to-market model using the Business Model Canvas, Big Picture Framework and 5P stakeholder mapping model to help innovation teams develop a preliminary business plan. By the end of the workshop, health & medtech innovators will be able to assess commercial feasibility of a health and medtech idea, develop a strategic and robust business plan and adopt a customer centric mindset. Through didactic lessons coupled with various group hands-on activities, learners will also be able to understand who the key stakeholders are in healthcare innovation and explore ways to create value for them to create go-to-market & commercial strategies.