When NSC identified a critical gap in sensitive skincare solutions, they developed a unique formula combining cooling menthol with skin-identical ceramides. This science-backed innovation has grown into Suu Balm, a global brand with over 1 million products sold across 13 markets. From its initial itch-relief cream to today's comprehensive range of 12 specialized products, Suu Balm continues to transform sensitive skincare worldwide.
Living with sensitive skin means navigating a maze of skincare products. Despite countless options in pharmacies, many people with eczema and similar conditions found themselves switching between products, searching for genuine relief. The market had a clear gap - it needed a solution that truly understood and addressed sensitive skin needs.
Singapore's National Skin Centre (NSC) developed a unique formula combining cooling menthol with skin-identical ceramides. Through rigorous clinical testing and validation, this blend proved effective in providing quick relief while strengthening the skin barrier - addressing both immediate comfort and long-term skin health. The original Suu Balm itch-relief cream quickly became a trusted solution recommended by healthcare professionals worldwide.
Today, Suu Balm stands as a successful global brand, driven by science-based efficacy and patient-centered care. From its initial flagship product, the brand has expanded to include over 12 clinically proven skincare solutions. Their comprehensive range includes specialized moisturizers, gentle washes, and intensive creams, each formulated to meet specific skin needs. The Adult Range features their signature Rapid Itch Relief products, while their Facial Recovery line provides gentle solutions for delicate facial skin. Their Kids Range offers specially formulated products for young sensitive skin, and their Scalp Care collection addresses often-overlooked scalp concerns.
The numbers reflect Suu Balm's significant impact in the skincare market. With over 1 million products sold globally and annual sales reaching SGD 30 million, the brand has expanded from Singapore to 13 markets. Their presence spans across Singapore, Malaysia, Hong Kong, and beyond, supported by partnerships with physical stores and online retailers.
Their latest innovation, Vytle, introduces menthol-free formulations using premium ingredients. This range opens up options for those seeking gentle daily skincare solutions while maintaining Suu Balm's high standards for quality and effectiveness.
Through strategic expansion and strong distribution networks across Southeast Asia and beyond, Suu Balm continues to make their products accessible to more people who need them. Their focus remains clear: providing soothing solutions that help people feel comfortable in their skin every day. As the brand continues to grow, it maintains its commitment to addressing dermatological needs and enhancing the quality of life for users worldwide.
